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The site mcarthurfarmsupply.com had the following in the web site, "Visit McArthur Farm Supply on Facebook." We noticed that the webpage stated " Welcome to the McArthur Farm Supply! We thank you for visiting our site, and hope you will visit our store where you will find all your farming and ranching needs." It also stated " We pride ourselves in offering superior products at competitive prices combined with excellent customer service. By knowing our customers needs, we can help them make the most of their ranch or farm! We now carry Vetericyn - A Wound and Infection Treatment for Animals." The header had McArthur Farm Supply as the highest ranking keyword. This keyword was followed by Agriculture Supply, McArthur California, and Ranch Supply which isn't as urgent as McArthur Farm Supply. The other words the site used was Fall River Mills California. Farm Supply is also included but could not be understood by web crawlers.